Established in 1947, PUNUKA Attorneys & Solicitors is a fully integrated and multi dimensional business law practice, providing legal services to a highly diversified client base. In 2017, we were contacted by Punuka to work as brand consultants. The company was undergoing a restructuring, and repositioning for a global market, and we were responsible for managing the re-brand for the organization. Our approach was to start off with a brand audit engaging all the company stakeholders. We also went through a series of brand essence sessions to understand what the board of directors envisioned long term for the brand.
We developed the brand identity for Punuka – Logos, CI Manual, Brand Guidelines, Brand Collateral, and a positioning document. We were also instrumental to introducing the organization to a global client that provided them an opportunity to grow their entertainment law department within the company.