Before Nokia discontinued its operations in Africa and the production of mobile phones in 2014, they resolved to create more local focused applications and communications to push products via online and traditional channels. They were the first of the OEMs to generate messaging that was local. They also wanted to further segment the messaging of their devices around consumer profiling. This meant that phones that enabled business was projected as such and phones that enabled lifestyle were heavily projected as such too.
We were commissioned to create marketing collateral for a few key applications that featured on the Java run devices and advertising for a few of the Lumia devices.