The Lagos State Government in partnership with TerraKulture commissioned award winning Graffiti Artist, Osa Seven to create a 13ft by 108ft Monument to mark the #LagosAt50 Celebrations. Our task was to create a platform that would promote the monument, promote the artist, and showcase what the government is doing with the project commission.
We created “Eko Tag” as a platform to share information about the various monuments throughout the state, showcase the Eko Tag Monument Site, and promote Arts & Culture in general. The Eko Tag Monument site saw visits from over a thousand people in a period of 7 weeks, from popular musicians, to social media influencers, to entrepreneurs, Actors, DJ’s, OAP’s, Media personalities, Brand Managers, amongst others. The platform received over 20 Million impressions in 7 Weeks. The monument received tremendous media promotion from both local and international press, including a feature in CNN International producer, Anthony Bourdain’s ‘Parts Unknown’. In addition we secured and executed promotional Value Sponsorship from a Financial Institution. Till date, Eko Tag is a reference point for digital engagement in the Arts & Culture scene in Lagos.