In 2017, we were contacted by DJ Cuppy to develop a digital launch for her first single with Tekno titled “Green Light”. The objective of this project was to develop a road map for digital push and promotions, Amplify conversations around the song release, Drive traffic to Cuppy’s social media handles, website, and downloads, Track the conversations online, and Amplify visual content created from events.
We managed and created content from a video release focus group event. We also managed the digital release of this project to the public through storytelling, and amplification. In the first week of release, the song trended as #9 on Youtube, we hit over 200k views, and over 10 million impressions on the hashtags. The music video went on to do 16 Million views on