Armada is a negotiation consultancy firm which provides strategic direction and resources to resolve deadlocks. The company specializes in Mergers and Acquisitions, Political issues and transitions, Corporate restructuring, Debt and Finance raising, Arbitration, and International Trade and security agreements.

In 2019, we were contacted by Armada to develop the brand identity for their organization. After running a brand essence session to understand and align on the Attributes, Values, Personality of the brand, we developed a brand identity to project the brands boldness, innovation, professionalism, and assurance. We also developed a motif to give the brand character, and enhance the speak of culture and integration, when featured. In addition to the brand identity, we also developed all the brand collateral requested by the client, to further communicate the brand story.